Applicability of and requirements on CRM Software in Business-to-Business Environments

Researchers:

Partners:

Swiss Re

Financed by:

Swiss Re

Motivation:

Currently CRM Software is mainly deployed in Business-to-Consumer environments, where com-panies address a large number of customers. At Swiss Re, customers are companies that are rather few in number. This entails certain requirements on the CRM Software to be used.

The objectives of the project are to:

define special requirements placed on CRM Software in a Business-to-Business environment
perform market analysis on available software to identify degree of applicability
derive specifications for CRM Software being developed by Swiss Re

The following activities have already been completed:

30 CRM Software packages were analyzed, 6 of them in detail. A report giving an overview of the functionality of CRM Software will be published. None of the software packages would cover the requirements in a Business-to-Business environment out-of-the box.