Applicability of and requirements on CRM Software in Business-to-Business Environments
Researchers:
N. Iliev, J. Nienhaus, A. Specker
Partners:
Swiss Re
Financed by:
Swiss Re
Motivation:
Currently CRM Software is mainly deployed in Business-to-Consumer environments, where com-panies address a large number of customers. At Swiss Re, customers are companies that are rather few in number. This entails certain requirements on the CRM Software to be used.
The objectives of the project are to:
- define special requirements placed on CRM Software in a Business-to-Business environment
- perform market analysis on available software to identify degree of applicability
- derive specifications for CRM Software being developed by Swiss Re
The following activities have already been completed:
30 CRM Software packages were analyzed, 6 of them in detail. A report giving an overview of the functionality of CRM Software will be published. None of the software packages would cover the requirements in a Business-to-Business environment out-of-the box.